How to Invest in Antique, Vintage, or Modern Jewelry

As Antique Jewelry is ‘Really’ based on the ‘Collectability’ and Style of an item, it is hard for clients to appreciate the ‘Craft’ involved in Handmade work, as they only see the Gold value or Diamond Value fluctuate over the years.

» Read more: How to Invest in Antique, Vintage, or Modern Jewelry

How to Measure Return on Investment for Email Marketing

How to measure return on investment for email marketing
Half of email marketing agencies taking part in the DMA
email benchmarking study reported less than 40% of their clients
tracking ROI. (Source: DMA Email Marketing Council)
One of the main benefits of email marketing is its measurability. It
can also be its down-fall- many marketers feeling like they were
drowning in simple metrics such as clicks and opens. This obsession on
these performance metrics cloud more traditional key performance
indicators (KPIs).
58.4% of marketers within the Adestra “Challenges facing UK email marketers” survey [http://www.adestra.co.uk/adestra_clinic_at_online_show]
feel they that were unable to use the results of their campaigns in
strategic decision making or for calculating return on investment
(ROI). This hinders the development of their email program and feeds
the common perception held by many senior management that email is a
cheap channel and not a traditional, measurable direct marketing
channel.

» Read more: How to Measure Return on Investment for Email Marketing

Time Investment: What’s Your ROI?

I am often asked to conduct workshops on the topic of “time management.” Go in any bookstore and you’ll see what a hot topic this is. It seems that people are seeking the 10 Easy Steps to Time Management. A recent search on Google yielded 716 million hits from “time management!” Many people perceive they do not enough time in a day to accomplish everything. How many times have you heard (or thought!) “I wish I had a 36 hour day!”

» Read more: Time Investment: What’s Your ROI?